In the past, brands benefited mostly from TV ads, magazines, brochures, and other tangible marketing materials. But in today’s Internet era where almost all people are going online for various activities and almost all of their needs, traditional marketing is now somewhat at the back seat of today’s marketing focus.
With the changing consumer behaviors, digital marketing has increasingly become the new way to reach consumers wherein websites, blogs, and other digital media are used as platforms to engage in the digital market. Since consumers today have now taken browsing online and engaging in social media as ways to communicate and do business for what they need, online content marketing is what builds the connection between a business and consumer.
“Content is King.” How Businesses Benefit from Copywriting
Content has an increasingly important role in increasing your web rankings in search engines. Good content drives people to your business, primarily because the content is what introduces your brand to them. From prints, digital ads, social media to web content, businesses are able to spread their word to their target customers with the combined efforts of content marketing, and copywriting. This digital marketing effort alone can potentially drive sales given that they are used strategically using other marketing strategies such as SEO and social media marketing.
Your website may be the first contact your potential customer has with your brand. Sure an attractive website could be a good selling point, but it is good website content that rouses your audience to take action. It is your website content that does the talking about your brand, relaying your message as a brand to convince your audience to make business with your brand. Copywriting for your website is more than just words added just so your website does not look plain. Even the most basic and plain-looking website can become profitable when added with strategic and effective copywriting.
Copywriting is basically crafting text to raise brand awareness with an aim to drive people to take action. It is a cost-effective way to communicate to the market about your brand and promote it in a simple yet effective way without breaking the bank. Good copywriting should voice out what your brand speaks. It should reflect the values that your brand promotes which sets you apart from your competitors. The impact on your consumers could mean success if done the right way.
Many copywriters draw customer’s interest by telling a story to which consumers can relate in an attempt to persuade them. When tied with the other digital marketing tactics such as SEO, social media marketing, and other marketing strategies, persuasive and engaging copywriting will serve as the call-to-action that will convert your audience to actual consumers which eventually will pave the way for your business to thrive and your brand be known in the digital market.
5 Reasons Why Good Copywriting is Critical for the Growth of Your Business
An excellent digital copy has the potential to appeal to customers, therefore, promoting your brand so you can sell your products and offer your services to your target market. Here are some reasons why good copywriting is important for businesses and why you should in it.
It Improves Your SEO
The goal of any digital marketing strategy is to get your platform where your audience can find you. When people want to find something they immediately turn to search engines like Google to find what they’re looking for. Google’s goal for the users is to provide the best possible answers to their inquiries.
To ensure that only quality websites are suggested on top of every search result, Google has an algorithm that tests the quality of websites. One of the key factors that Google checks when ranking websites is the quality of the content. Search engines rank websites at the top of SERPS have high-quality content and provide quality information to relevant user searches. One of the strategies in SEO is to use keywords and phrases in the content. This will help boost your searchability in search engines. A good copywriter has the ability to use relevant keywords naturally in composing relevant and content without compromising its quality.
Creates Content That Fits Your Brand
People are always scouring the web for things that interest them. The goal of copywriting is to create content that captures their attention. Copywriting allows you to create content that fits your brand and connects you to the right audience. By creating engaging and relevant content through your copy, you’ll have readers coming back for more. And if they relate and like your content, they can share it on social media that will help you reach a wider audience and increase your exposure online.
Good Copywriting Can Help Build Your Brand Image
Another goal of copywriting is to provide content that would portray the kind of image that the brand wants to project to its audience. Copywriting is about communicating with consumers. How copywriting is done affects the perception of your brand which will then reflect on their buying habits. Building your brand image through copywriting takes a lot of understanding of the brand. A good copy is supposed to create and represent the brand’s image through content that will drive your potential customers to also understand your values as a brand. The goal is to turn this understanding to trust and turning trust into patronage.
Tips For Writing a Good Copy
Good and in-depth understanding of the niche creates better copy quality because it allows copywriters to craft contents that are niche appropriate and that the message and brand image that your business wants to say and portray are targeted to the right audience. Without good and high-quality content, your website won’t be able to get a high ranking in SERPs. This is why the role of copywriters in digital marketing is essential. Here are some tips that can help you do good copywriting.
Make every word matter
Copywriting involves choosing the right words to represent your brand. Be clear about what you want your audience to know about the business. Make every word matter so your content leaves an impact on your audience. To be able to write impactful and direct content, copywriters must have a good understanding of their niche to be able to compose content that directly hits the spot.
Create headlines that are intriguing and impactful
Opt for straightforward, simple headlines that will tell your audience what they are about to read. When people search for content, they first look at the headlines to see if the content is what they need. Make sure that the headline coincides with your copy to make your copy engaging with your readers. Make your headline useful, urgent, unique, and ultra-specific.
Write copy that sells
A smart and catchy content may undoubtedly be important attributes for a good copy. While this can tickle your audience’s interest, let’s not forget the main purpose of a copy — to sell a product. Don’t lose the focus on selling your brand. Try to keep your composition in balance so that it projects your brand image to your audience, it tells about your selling points, all while providing some relatability and relevance to your audience.
Keep it clear and simple
While it’s tempting to use flamboyant words to add some creativity to your copy, keeping things simple yet put together is still the best way to go. Simplifying your copy doesn’t necessarily mean making it plain by ditching the jargons, it only means that you just have to make your message get through your target audience as quickly and steer clear as possible.
If you are a business that aims to succeed in your target market, there is absolutely a need for your business to be where audiences are congregating which is now on the Internet. Whether it is an ad campaign in social media, a blog post, a Google review, and any other forms of content, consumers tend to build their trust based on what they read and see which is why good copywriting is a must for all content marketing efforts.