When you market your goods online, what better way to introduce your products across the world Internet than posting ads to introduce your products and services to the online market? When placing ads online, they need to be somewhere where your potential consumers will see it.
People on the Internet often spend the most number of their time on social media platforms such as Facebook and in search engines like Google for all sorts of finds.
When it comes to online advertising, Google Ads and Facebook Ads dominate the industry, excelling in terms of delivering results in advertising.
But here’s one of the most common questions that marketers ask when expanding their paid online presence:
Which is better? Facebook Ads or Google Ads?
The thing is whether if it’s Facebook Ads or Google Ads that you choose as you’re main advertising platform, both can be significant drivers for your business to maximize its reach in the market. These two as basically the giants of Pay-per-Click Advertising.
When it comes to delivering advertising results, both platforms offer promising outcomes. You get to market your brand to where your customers can see you plus you will only get charged on a per-click basis which is cost-effective in the long run.
Since some marketers, especially small-scale businesses with a limited marketing budget may be limited, they need to advertise on a platform that works for them. Facebook Ads and Google Ads may have some common denominators but both have some significant differences that will determine which ad platform works well for your business.
In this article, get to know what advantage your business can have used these two platforms in advertising your business in the digital market.
Google Ads VS Facebook Ads
In the field of digital marketing, Google and Facebook are two of the biggest names that dominate not only in the social scene but as well as in the advertising space. Both platforms have massive followers to as much as billions which is what your business potentially needs to place your products in front of consumers and market your brand.
If you do have enough marketing budget, choosing between these two platforms can be confusing. Whichever platform you choose, your business can benefit from both platforms as long as what these platforms do fits the kind of business that you have.
What are Google Ads?
First off, Google scores are the largest search engine on the Internet, outranking other available search engines such as Bing, YouTube, Amazon, Baidu, and more. With over five billion Google searches each day, this makes the search engine a good place to place your ads to introduce your business to the market. Google Ads is also a fantastic way to tap into an enormous amount of search traffic and attract leads for your website.
Google Ads was originally referred to as Google Adwords. It is a paid advertising platform that runs via an “auction system” where marketers bid for the keywords for their ads to appear when users perform a specific keyword search. In order to win the bid for the keywords, you need to optimize and maintain a high-Quality Score and bid the right amount. This will give you a better ad positioning.
With Google Ads, there are a few ways that you can advertise your brand —- Search network, display network, Google shopping, video ads, and Google Ads Retargeting.
Search Network simply shows your ads based on the keywords search. For instance, user types in Google search “ limo service”, the search network ads will show up on top of the search engine result page for your audience to see it. If they get interested in the product or service from your ad, the user will just have to click the ad which will automatically redirect them to your website or where they can make the purchase once they are ready.
Display Network is designed to offer targeting options that allow you to strategically display your ads to your potential customers. Your ads can be in form of an image, video, and more. Your ads can show up on websites and apps where your keywords are related to the website’s content.
Google Shopping ads allow your brand to display a photo of your product with its complete details such as the title, price, and store name making your ads and product easy to follow by the customers who can see it. Shopping ads allow your brand to show up to relevant searches based on direct product searches. So when users search for your keywords, your product ads can show up along with details like pricing, specs, and more.
Video ads allow you to show your ads across Google Display Network include video streaming sites and apps affiliated with Google.
Google Ads Retargeting allows you to show ads to interact with people who previously visited your platform or website. Although not all visitors convert right away into actual paying customers, retargeting allows you to appear to them until they are ready to make a purchase. This helps your brand to increase its online presence in the long run.
If implemented well, Google Ads can bring you to double your investment spent on ads. According to Google, advertisers usually make $2 for every $1 spent which means a good ROI. Being a top search engine, you will be able to run your ads in a wide variety of formats to a much wider audience scope.
What are Facebook Ads?
When it comes to social media, there is no doubt Facebook has risen to become the biggest social media platform today. With over 2.7 billion active users from all around the world and over 1.6 million businesses in various industries engaging in the platform, Facebook is a powerful social media platform for individuals and businesses alike.
Facebook Ads allows you to create and run ad campaigns to reach via the Facebook Ads Manager tool which you can use to reach the target audience based on profile data, age group, location, and demographics. It also allows you to run the ads on platforms other than Facebook such as Instagram and Messenger to expand reach. Facebook ads are also a cost-effective way to increase your brand awareness, drive traffic to your website, increase the reach of your content, as well as reminding your audience of the upcoming events of your business.
Here are some ways you can advertise on Facebook:
Facebook photo ads are one of the basic ways you can advertise on Facebook. All ads need to have an image in order to be convincing. This is why a well-executed photo is a must to do the trick. Single image ads are the most common and easiest Facebook ad there is. But in order for it to appeal to your target audience, you need to use an image that would clearly represent your brand’s campaign and can stand alone and can pique some emotions from your audience. That way, you’ll interest them, notice your ads, and then eventually get interested in trying out your offers.
In research by Facebook, people spend five times longer looking at video ads than in static image ads. Facebook video ads are a great way to showcase what your brand represents in a much creative way that captures the interest of your audience by displaying what your products can do and why it stands out to others. Many users also prefer videos over images since they can see what the products can do for them before they finally make the purchase.
Facebook slideshow ads are a format that brings images and videos together in one ad. This is a cost-effective way of advertising your brand because you can use a powerful image that can intrigue your customers and eventually capture their interest when you showcase the strengths of your products in the video.
Carousel Ads allow you to showcase multiple products in a single ad. With this format, you can display up to 10 products or images or videos that users can just swipe through to browse your ads.
Facebook Stories allows you to give an update about your brand in real-time through image and videos that disappears after 24 hours. Facebook stories and Instagram stories are now the fastest-growing ad format today. Facebook link ads are clickable ads that get people to visit your website through your article content.
Choosing which ad platform lies on the goals of every business when it comes to placing their ads. Do you want your business to have more engagements and actually interact with your customers, then use Facebook Ads? If you want more traffic from active keyword searches, use Google Ads. Either way, these ad platforms are the biggest and most cost-effective advertising means that you can use to market your brand. Everyone uses Facebook. Everybody uses Google for their searches. When you have a limited ad budget, the decision as to which ad formats and platform will have to rely on how much you can spend and which ad format can best represent your product, as well as where your customers actually are.