Social media today has become the breeding ground for a lot of businesses. It doesn’t matter whether you run a small local business or a big company, social media is a place where you can find customers that would potentially pay for your offers.
Social media is a huge marketplace for entrepreneurs and consumers where they can build engagements with each other. It is not anymore a platform for solely building friendships but is now largely used to do business. The social media platform is constantly evolving, with more than half of the world’s population now on social media, businesses are taking it as an opportunity to expand connections. Especially now that we are in a state of the pandemic where people are engaging in social media more than before, business owners are now shifting their focus on their social media marketing efforts. With physical businesses finding it hard to last in the business industry, social media became a way for businesses to continue and to emerge. Hence, the increasing need for social media marketing services.
Social media platforms help boost leads and sales, increase your brand awareness, and most especially connect you with your customers. Facebook, Instagram, Twitter, and Youtube are only some social media platforms that many brands use to gather and engage with an audience.
To be able to have successful campaigns on social media, you’ll be needing some social media tools that can help you reach your audience and present your brand to the market. Here are some essential social media tools that can help your business grow.
1. Unbox Social
In order to keep track of your growth in social media, you need to be able to analyze your performance on every platform that you have accounts with. The good thing is you can do that using one single tool.
Unbox Social is an easy-to-use social media analytical tool that provides you an in-depth analysis of your accounts on various social media platforms such as Facebook, Youtube, and Instagram. This tool enables you to easily track metrics from your social media engagements and measure your performance on all your handles. Unbox Social also displays a curated news feed on its homepage so that users are on the tab on what’s happening in the industry.
Working with a well-rounded tool offers huge benefits that you can take advantage of. It’s a good assist in increasing your productivity, quantifying your returns and it saves you more time which you can spend on other important things. And by being able to track your progress, you can gain insights into what strategies may work or not for your advantage.
Eclincher is a top-rated social media management solution that hosts a number of social media platforms such as Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest with TikTok. It has everything you need from several social media tools including a scheduling tool to help manage your posts. Featuring a number of social media marketing services that cater to entrepreneurs from SMBs to large corporations, Eclincher is a great extension for you to manage your workflow.
If you are looking for a social media tool that enables you to easily coordinate tasks within teams, Buffer is definitely one tool you can rely on. This tool helps you manage your campaigns on different platforms and helps you keep track of all your social media handles on a single dashboard.
It is also a great tool for scheduling your content and automatically posting it to your socials. Buffer features tools such as Buffer Reply and Buffer Analyze which help you keep track of your social media growth through stats on your social media campaigns and get insights on which content strategies are working best.
Hootsuite is an all-around social media tool that covers almost all social media platforms to drive your campaigns and promote your business. It offers services such as content scheduling as well as analytics for your social media handles to keep track of their progress. It also comes with features that secure your brand from social media risks, as well as task management features that help you manage your workload.
Video content has increasingly become an impactful type of content used by many brands today. With this type of content, brands can be creative as much as they can in promoting their brands in the market. In that sense, Animoto is a video creation marketing tool that specializes in video marketing campaigns. With this tool, you can freely create and customize your own video content using its video templates where you can create ads, promotions, editorial, and more which you can share on various social media sites.
If you want to get insights on how your competitors are doing, Agorapulse offers a competitive analysis that will help measure your competition. Agorapulse is a fully integrated social media management platform that offers various features such as analytics, scheduling, social inbox, team collaboration, and visual calendar. This tool can also be accessed through mobile so can keep tabs on your social media accounts anytime and anywhere.
Loomly is a platform that is more focused on branding and content creation rather than monitoring and task management. Because of this, it doesn’t have the features that huge companies need to manage teams. Loomly supports social managers in curating content by providing content suggestions, social monitoring on various platforms such as Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok. Loomy currently lacks some features that big companies would want, however it works well for small businesses and solo entrepreneurs.
Sendible offers you a wide range of features that allows you to manage your social media campaigns and daily tasks with ease and accuracy. It’s a great tool that digital agencies can use as an end to end solution that involves a CRM. It has a feature called the Smart Queue that allows social media managers to repurpose their content. Sendible also has features that allow you to monitor your performance in social media as well as analyzing your competitors in the market. It also has a feature that allows interaction with influencers in real-time through a CRM system.
Later’s platform is highly focused on visual planning. It doesn’t have a social inbox or RSS integration but it provides an analytics feature that helps optimize your content. Later is best used for a visual content calendar and scheduler in which the social media that Later focuses now is Instagram and Pinterest.
If you want to level up your usual visual content marketing strategy, Canva is a very helpful tool in creating all your creative content such as infographics, content graphics, logos, thumbnails, and other visual contents. It features a wide collection of fonts, frames, templates, pictures, and more that can help you design your visual content however you like.
With social media marketing being an essential marketing effort, social media channels are also competing for more customers. Therefore, you need to step up your marketing campaigns on these channels to reach your audience effectively.