“Likes” button from new redesigned Public Pages is now replaced by Follower count to give public figures a stronger indication of their fan base.”
Facebook, on its recent update, has dropped a newly redesigned layout of its public pages. The company announced the removal of the “Likes” button from the pages used by artists, public figures, and brands starting January 6.
As part of the new experience, the newly designed pages will now have a dedicated News Feed where users can join Conversations. Instead of having the “Likes” button that shows how many likes the page has, it will now be replaced by the Followers count. This bold update by the social media company will now drive more focus on the engagements on the news feed rather than highlighting the likes that public FB pages get. This makes its layout a lot simpler but more intuitive.
In a blog post, Facebook announced “We are removing Likes and focusing on Followers to simplify the way people connect with their favorite Pages. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base.”
This makes it easier for content creators and public figures to build their community by having a good view of their audience making it easier for them to achieve their objectives as a business. With this new layout, it will be easier for people to connect with their favorite pages and create organic engagements.
Pages can also join conversations, discover trends, interact with fans, and engage with a wider audience. The new News Feed highlight will also suggest other public pages, groups, and content that is currently on trend so there is more scope for online interactions.
To make conversations in the news feed more interactive, comments from public figures will be viewed on the top of the comment section and fans can now also follow the pages from the comments and recommendations posts.
Lastly, Facebook attempts to curb fake accounts by improving the visibility of verified badges which will identify legit profiles and pages inside the platform. These recent updates have so far improved Facebook’s ability to detect illegal activities in the platform such as spams, hate, sexual and violent content making Facebook a safer social media platform for its users.