Good content is the groundwork of every successful online marketing campaign.
Content does more than just making your website look legit by filling up your web pages. It adds your website substance and makes it interesting enough to be explored. In today’s business-to-business marketing landscape, one of the most effective methods of growing your business is to invest your efforts in creating good quality content— content that communicates with your audience and would resonate with your intention as a business or brand to them.
What is good content?
It’s easy to say that your marketing effort needs to have good content, but how do you categorize good content?
Good quality content is a material that allows you to organically appear on the Search Engine Result Pages (SERPs) where your audience can find you. Every website owner’s goal in search engines is to appear on top of the SERPs. However, to be able to rank, it takes more than writing just any content. In order to see results, you need to write high-quality content composed with proper keyword utilization and guided by SEO strategies in order to earn a good position in the Google rankings.
Apart from the technical goal, your content should be able to appeal to the emotional and intellectual level of your readers — giving them the answers that they need. That way, you can get across them and in return earn value enough to convince them that you are the real deal.
In other words, good content should be made in a way that is both reader-friendly and search-engine friendly.
Tips on How to Make a Good Content
In today’s age, customers are smarter when it comes to choosing their brands. They expect high-quality and consistent content from the brands they trust. Here are some tips on how you can make good content that drives your audiences.
1. Original content goes a long way.
Google’s role for its users is to provide the best possible results to their queries. This is why Google’s algorithm is aimed to prevent bad content from ranking highly on SERPs. There is a tight competition in content marketing. With a lot of content being published online, the competition for the best content is huge. Trying to figure out how to make your content stand out is the real challenge in content marketing, especially when a lot of content talks about the same subject. This is, however, inevitable but adaptable.
What you can do is to create good quality original content — not copy-pasted from one source or another. Plagiarism is one of the main red flags of Google’s algorithm when it comes to its ranking. Well-made content goes a long way. While you are able to give your audience the answer they need, them being able to use your material will help you generate traffic and may even increase your conversion rates through your trustworthy content. You also need to create content that is good enough for other websites to link you. This adds to your credibility as a website.
On the other hand, if there is plagiarism in your content, you will lose the SERP ranking and the
search engine may penalize your site over this. This is why it is necessary to scan your
completed draft for duplication with the help of a plagiarism checker. This way, even if there is
some accidental plagiarism in the content, it will be easily spotted.
2. Work on Creating Intriguing Headlines
Your headline is what ignites your reader’s interest to click the link and read the rest of the content. In another sense, it is as important as the article itself. In numerical representation, 80% of the users will read your title but only 20% will actually read the rest of the content. That’s the most real fact about how it is in the online market. If you can’t manage to pull some heartstrings to your audience, people won’t even know you exist.
The better your headline, the more it is possible for your audience to be intrigued about what you are offering on the other side of the link. Make a headline that would let the readers know that you have the answer to their queries.
3. Provide the Right Answers
When users search the search engines, what they want is to have their queries answered. When making content, the most important thing to do is to always keep your facts straight. Provide your readers with only the right answers that they need to satisfy their queries. Always validate your source and provide links if there’s any concept that needs to be highlighted.
4. Add Images, Media and Data When Possible
Some people learn by reading while some by seeing. To support your content, try adding some images, graphics, or videos that add value to your content to enhance the experience of your audience in reading your content. However, do not rely on them to get your points across to your readers. On another point, some people tend to trust data from legit sources more than just mere opinions. Thus, it is also necessary to use data when possible to back you up.
5. Keep Your Readers on the Page by Using Subheadings
The structure is important when creating an article. For content authors, it is always a challenge to keep the readers reading every line. This is why content writing requires an understanding of the behavior or people towards consuming content in the first place.
The truth is that when people shoot their queries on the search engines, they want to have the most immediate answer possible. An article that is long without subheadings is intimidating since it will look like it would take years to skim through everything. This is a major turn-off to the readers. Some behave that they don’t have the time in the world to read through the whole content. Thus, it is important to use subheadings to make your points organized and for your audience to easily find the exact answer or information that they are looking to know and understand without being bombarded with points they aren’t interested to know.
When you provide different points, it is important to structure them in a way that your readers get the gist of the message you are trying to send them. Subheadings are important to break in different points so that your readers don’t get mixed up and bombarded with many concepts that seemed to be all presented at once.
Content Marketing has been proven to contribute to delivering highly valuable success in any business. It is important because it answers your audience about what they want to know. Content has the ability to improve your conversions and generate leads. But more importantly, with this digital marketing strategy, you can connect with your audience, build trust, and prove your reputation as a brand that is worth more than monetary gains in the long run.
Content builds a relationship. Relationships are built on trust. Trust Drives on Revenue. – Andrew Davis