Marketing during the pandemic is an extreme challenge for everyone in the business world. Regardless of which industry and markets businesses cater to, with the limitations and varying demands of the goods and services under the present circumstance, getting your consumers engaged with your business is the first real challenge that business owners have to deal with.
With people staying indoors for most of the time and with their increasing engagement in the online world, the role of digital marketing in today’s business has been strongly realized as necessary for survival. Apparently, the Covid-19 pandemic has put the spotlight in almost all aspects of marketing, and digital marketing is definitely one to discuss about.
Here are some of the latest digital marketing trends that works in today’s pandemic:
Engaging more in Social Media
This never gets out of trend. The use of social media for almost any intent of online interaction has become more prominent now more than ever. It’s effectiveness as a marketing channel for any type of industry as a strategy in digital marketing, pandemic or not, has already been proven.
In today’s marketing trend, almost every business, from small scale to large scale has its own social media accounts that are being used in reaching out to their potential markets, build and maintain brand reputation, advertise, and pretty much do everything to sell their products and services.
Engaging in social media is a strategic way of staying active which builds the level of trust to your customer.
Investing on Building and Optimizing Your Website
While in the past we thought that having a website and a Facebook page is enough to successfully penetrate the digital landscape, the trends in the online market are constantly evolving. And to be honest, there aren’t many successful businesses out there that do not have any online presence.
Having a website is a foundation of your business’ online existence and proves how reputable your brand is. When you have a website, you need to make sure that it’s working properly and running smoothly, this where the role of web development is of utmost importance.
Optimizing your website in a way that it looks great to make users intrigued, working fast enough and efficiently to make them stay on your page and your landing pages are refined so that your Pay-Per-Click efforts are worth it, are necessary efforts that you have to make to succeed in using your website in digital marketing.
Adding eCommerce to your Website
As physical stores are being forced to close, digital sales are expected to hike up due to the shift in purchasing behavior wherein people prefer to buy their goods online instead of going outside. Also, as it can be observed, people are doing even more online shopping now more than ever. By adding eCommerce, you’ll be able to give your consumers more options, your business will be more proactive, and it’s one way of keeping your sales coming in.
Getting Listed on Google My Business
Having your business get listed on Google My Business will help improve and manage your online presence across Google. It also ensures that when people search for your company, they’ll find it on their searches as well as in Google Maps. Also it helps prove that your business is legit. You just need to make sure that your business information such as business hours, address, email ad, website and posts are all updated and accurate for the users to find.
Taking Advantage of all PPC Avenues
When it comes to promoting your business online, one of the most cost-effective way to spend your advertising budget is by PPC (Pay-Per-Click) since advertisers will only have to pay each time their ads are clicked. Aside from social media sites like Facebook, Youtube and Instagram, there are other platforms and networks that you can use to advertise your business. Some PPC avenues you can take advantage in promoting your business through paid ads are Google Ads, Microsoft Ads and Bing.
Following the Trending Searches
This is actually one of the most basic strategies that any business should do when marketing– following the trends. Trends are what people are usually up for when doing their searches, thus, you need to filter your keywords in a way that you can incorporate your keywords and contents to the latest trends so they are more searchable. Google Trends is an effective tool to use in dissecting and understanding how people search.
With the unknown timeline as to when the pandemic will conclude, the long term effects of this pandemic still remain uncertain, although predictions may be applied. What businesses can do to stay operational is to face the challenges head-on by taking advantage of the trends that work. Thus, it is important that they stay proactive and open-minded about responding to the trends in digital marketing since trends change over time.