With the current situation today in addition to the already shifting trends in marketing, businesses are being forced to venture their goods and services online. No longer that engaging in the online platform to run a business is a choice that business owners make, but it has now become both a trend and a necessity for a thriving business.
Digital Marketing is a crucial aspect of any marketing strategy in today’s modern market. If you haven’t been engaging yet in digital marketing and haven’t been working on making your brand get noticed online, then you’re already far behind in your industry. And if you haven’t figured adding any digital marketing practices on top of your marketing efforts, then it is likely that you’re business is not even on the map.
If you are a business owner who wants to engage in Digital Marketing, you have two options —- that is either to build an in-house digital marketing team or hire a digital marketing agency that can do the job for you. Either way, there is a need for you to work with the team and understand what each specialist does in the process of promoting your business online in many ways possible.
Working with a Digital Marketing Team
A digital marketing team is comprised of individuals with a combined variety of skills in online marketing, web development, and other digital expertise. In a team, there are creative heads, designers, strategists, marketers, and optimizers who fill various roles in making any digital marketing strategy work.
Strategy comes with implementation. To be able to do both, you need the right people on your team to do the job right. The competition in the online arena for businesses is vast and much more competitive than how it is in the tangible market, thus, it is paramount to success to have the right people who know the in and out of digital marketing.
In this article, we’ll take a closer look at each important role that makes a perfect digital marketing team and why they are essential experts of the team. Also included is the salary range for each expertise should you want to create a digital marketing team specially for your business.
1. Project Manager – salary range from Php80k – Php150k/month
Simply put, a Digital Project Manager ensures that the digital plans of action are executed accordingly by the team. A digital marketing team is divided into teams to execute various roles. The role of a project manager is to ensure cooperation between teams in order to execute the strategies for an effective marketing campaign.
A project manager”s leadership is essential in keeping the teamwork between teams making sure that they get what they need and that they do their share of work. To be able to do so, the manager must have an understanding of the roles and work of each of the members of the team and the leadership to manage the team to achieve the goals of the project.
Other responsibilities of a project manager are assigning and scheduling tasks, lead project meetings, oversee progress and budgets, manage project scope, creating project reports, and assessing and evaluating the success of the project and the efficiency of the whole digital marketing team.
2. Marketing Specialist – salary range from Php40k – Php100k/month
A marketing specialist is the mastermind of the team’s marketing efforts. The one who fits this role is someone who has an exquisite insight into the latest marketing trends that can lead to the development of an effective marketing campaign for your clients. The ultimate job of the marketing specialist is to create a plan of strategy that best fits the needs of the clients for their business by knowing through research what would attract their target audience, identifying buyer personas, understanding keyword opportunities, ensuring all marketing activities align with their client’s business goals and knowing how to optimize the role of content for lead generation.
If you are looking for someone to hire, the top most qualification that you should set is the overall experience of the applicant with the field. Your marketing specialist must have a good track record with proven experience in successful campaigns. It is essential that they know the in and out of the market and knows how to ride with the trends in the industry.
3. Web Developer – salary range from Php60k – Php120k/month
The web developer has the most complex of roles in a digital marketing team. Computer code is a whole different universe of languages which is something that needs years of focus study and practice. A web developer is responsible for making a functional website out of a blueprint that is based on the client’s specifications, vision, and goals for their website. Developing a website involves transcribing the UI/UX wireframes created by the web designer and applying them to visual elements.
The web developer is responsible for the back-end data and employing the information to improve and refine the specs of the website making sure everything runs smoothly in the front end. The developer must be able to work with the web designer and the marketing strategist in order to create a website that works best for the client’s interest.
To fill in the role of a web developer, various technical skills such as coding, software testing, application in E-commerce, adequate knowledge of security principles, bug fixing, troubleshooting and knows how to use various software and application such as Coding, SEO, Photoshop, HTML, CSS, PHP, web user interface design, object-oriented design and many more. The developer must also able to adapt to the newest technologies and trends in their field.
4. Content Copywriter – salary range from Php25k – Php50k/month
Good content is the groundwork of every successful digital marketing campaign. This is why you need content writers that convert ideas into words that can potentially gather attention for your business. The content writer’s role is to write content that is relevant to the brand or the website. Not just any content but quality content with proper keyword utilization so that it can earn a good position in the Google rankings through SEO.
A reliable content writer is someone flexible in composing various types of content such as articles, blogs, product descriptions, taglines, ad campaigns, and many more. Your writer must also know how to adjust to different writing styles to fit the kind of content that needs to be done.
For content writers, it is essentially a need to have an understanding of SEO such as keyword optimization in order to help them write search engine friendly content. Good content should be made both reader-friendly and search-engine friendly.
5. Graphic Designer – salary range from Php30k – Php50k/month
Words alone in content is boring and unappealing. This is where the role of the graphic designer comes in. The graphic designer creates stunning visuals that aim to captivate your target audience into visiting your profile and convincing them to stay longer. A graphic designer focuses on creating a visual representation of the content and images for the website, social media campaigns, and more. While the content writer’s role is to convert ideas into words, a graphic designer’s role is to visualize and convert ideas into images. Just like content creators, graphic designers also require a creative mindset.
6. SEO Specialist – salary range from Php30k – Php60k/month
Search engine optimization helps connect your target customers to great content. The main takeaway from having an efficient SEO is that your website will have improved quality, searchability, and visibility which will allow your target audience to find your business. This is what an SEO Specialist oversees.
The main goal of SEOs in all companies is to have their content on the first page of SERPs. SEO specialists modify the content and improve its quality in a way that search engines suggest the content every time a search on a particular keyword is carried out. SEO specialists identify keywords and phrases that your target audience uses when searching for products and services of your niche.
SEO specialists do not only oversee the quality of the content but also the overall quality of the website for search engines like Google to rank your content. With this, the SEO team needs to have an understanding of Google’s ever-changing algorithm. The more your content and website ranks, the easier your business website can be found.
7. Social Media Manager – salary range from Php15k – Php40k/month
Decades ago, this role was rather irrelevant. But today where we live in the era of social media, social media marketing is one important digital strategy that shouldn’t be missed out in every marketing effort. Social media managers are in charge of being the representative of your brand to the millions of users of Facebook, Instagram, Twitter, and other social media platforms. Social media managers grow your business through Social Media where most consumers and potential customers can be found. Their role is to engage with consumers by responding to comments and messages, create social media content, maintain your page’s activity, and compiling campaigns to generate leads and traffic. As the voice of your brand for customers on social, you need to be updated on the latest trends in social media and have good communication skills to be able to directly connect to consumers and communicate with them about the brand.
There are a lot of roles to fill in a digital marketing team. This is because digital marketing covers a wide range of work. However, before identifying what kind of expertise you need for your team, you need to establish first what your company wants and needs. Then you can identify whether you need to establish an in-house digital marketing team or outsource. Strategy actually starts not when you start to market your stuff but rather it starts with hiring the best candidates for the job.